Coca-Cola hasn’t been officially sold in Cuba since 1960—and still isn’t today.

Still, in some places, people find ways to get it and they conserve some branding signs. 

This speaks to the brand’s iconic status and deep-rooted popularity (before the ban, it was the country’s most consumed soft drink).

We’re launching a visual campaign documenting people who consume or purchase our product in a country where we don’t officially sell it (through unofficial means).