NIKE JUST ROSE
2024 marks the 20th anniversary of the first collaboration between fashion brands, was Kenzo x HM, and modern times need modern designers. All brands are aware of this.
But at Nike, you just simply can’t be like everyone else, no. You must stand out.
We created the first collection, featuring the good taste of the world’s first female couture designer: Rose Bertin, the woman who was Marie Antoinette's dressmaker.
She sure is not alive anymore, but her art is.
AI helped us create this unique collection, including images of paintings from that era in the prompt for reference, resulting in a unique outcome.
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Result